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Nintendo to push Wii to 'late, late adopters' following Wii U launch

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Nintendo Wii Wiimote Stock 1020
Nintendo Wii Wiimote Stock 1020

Nintendo to push the Wii console to late adopters outside of America following Wii U launch.

Nintendo will continue to support the future of the Wii console following the launch of the Wii U this November in North America, according to Nintendo of America president Reggie Fils-Aime in an investors meeting following the Nintendo Direct Wii U conference, as reported by Engadget.

According to Fils-Aime, the console sold 40 million units in the US alone, and Nintendo will continue to push the product to late adopters.

"We will continue to sell the Wii," Fils-Aime said. "As we sit here today, in the US the Wii has sold about 40 million units. We believe that there continues to be an opportunity with Wii. Yes, these are late, late adopters. And yes, price points are important. But we do believe there's still opportunity for the Wii, and we will continue to sell Wii side-by-side for some period of time."

He emphasized the Wii's future is likely in areas outside of America in markets that the Wii U won't be able to reach.

"I'm responsible for Canada and Latin America as well," Fils-Aime said. "We think there's opportunity in both of those markets, especially Latin America. You can reach price points, you can reach consumers that candidly we won't be able to reach with the Wii U. That's gonna continue to be an opportunity.

"Lastly, on the global base, certainly there are markets in Eastern Europe. There are a number of other markets where if Wii has an attractive price point, it'll do well. So, we will continue to be in the Wii business for quite some time."

The Wii U is scheduled to hit North America on November 18th and in Europe on November 30th.

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