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The cloud will allow electronics companies to be part of big releases like Call of Duty, says Gaikai founder

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The possibilities of the cloud

gaikai logo 300
gaikai logo 300

Cloud services like Gaikai will allow consumer electronics, cable, and satellite companies to participate in big video game launches that they previously could not be a part of, says David Perry, CEO of Gaikai.

Cloud services like Gaikai will allow consumer electronics, cable, and satellite companies to participate in big video game launches that they previously could not be a part of, says David Perry, CEO of Gaikai.

In an interview released in the lead-up to the CloudGamingUSA conference, Perry said that the cloud can grow the games business by allowing more companies to be involved.

"When I present Gaikai to consumer electronics companies and cable and satellite companies, they believe they're in the entertainment business because they're delivering movies and music," he said. "But they didn't participate in the biggest entertainment launch in history with Call of Duty last year.

"Cloud gaming is the only way these companies can participate in these types of big game launches. The cloud allows any low-end device to deliver state-of-the-art gaming experiences. There's been a lot of excitement around tablets and people are forecasting that by next year tablet games are going to catch up to Xbox 360 games. But tablets are catching up to six-year-old technology.

"What I'm excited about is the next generation of hardware showing up on my TV or Blu-ray player through games before they're available on consoles."

Perry says that while the cloud gaming industry doesn't have the marketing strength to go as wide as television and cable companies, he believes that electronic makers will soon jump on board and help market cloud services because the services themselves don't cost the eletronic makers any extra.

"The fact that these cloud gaming services don't cost anything more to the electronics makers or to the consumers and that there are no modifications is great," he says. "The Samsungs and LGs will start to push the message out."