The new products continue to expand the company’s slow growth into gaming hardware, something HyperX spokesman Mark Tekunoff tells Polygon is an important element of how the company sees itself upporting the gaming community.
The hardware from HyperX will start hitting this month.
Last year, HyperX released its first mechanical keyboard, the Alloy FPS, which featured Cherry MX Blue switches and a frameless design. Later this month, HyperX is adding Red and Brown switch options to the $100 board.
The company also announced the Alloy RGB mechanical keyboard, which will come with either Cherry MX Brown or Red switches and feature dedicated media keys and dynamic lighting profiles and controls. That board is hitting in the third quarter of the year and no price has yet been set for it.
The Pulsefire Mouse arrives in April for about $50. It includes an optical sensor with four preset DPI settings (400, 800, 1600 and 3200) and LED indicators.
Finally, HyperX is releasing a new headset in March for about $150. The Cloud Revolver S includes plug-and-play Dolby 7.1 Surround Sound, three pre-set equalizer settings, independent volume and microphone mute buttons and LED lighting.
HyperX is a gaming-focused division of Kingston, which formed about 15 years ago, but it wasn’t until three years or so ago that HyperX expanded beyond memory to start selling its own accessories and peripherals.
Last year’s release of the Alloy FPS, featuring the less popular Cherry MX Blue switch, is an indication of how carefully the company is trying to build in this space, Tekunoff said.
“Why not release with the Red switch originally?” he said. “We wanted to attach ourselves slowly at the beginning. We chose Blue because there was a little less pressure.”
Adding a RGB board with its own controlling software marks another big push into the space for HyperX. Tekunoff said they had to, for the first time, bring in additional people from their offices in Asia to help with development.
That first piece of software, which will arrive alongside the Alloy RGB, will eventually build out to support other HyperX products, he said.
While this relatively new line of peripherals has “energized everyone inside HyperX,” Tekunoff said that the company’s main line remains memory.
“This allows us to extend ourselves deeper into the gamer community with products that support gamers, streamers and anyone involved in gaming,” he said. “It is a much more visible way of supporting the community.
“With memory, you plug it in and put on the case and never see it again.”
HyperX is the number one company for gaming memory, Tekunoff said, and they’re in the top three for headsets.
“That’s the plan for mice and keyboards too,” he said. “First introduce ourselves and then phase it in a little bit at a time.”