Dogecoin, the Bitcoin spinoff currency based on the Internet meme of the same name, has had a good run on the hood of Josh Wise's ride in NASCAR. Now it's coming to video games.
Wise, who ran without a hood sponsor until a Reddit campaign raised $55,000 to put Dogecoin all over his car, placed 20th with it at the Aaron's 499 in Talladega on May 4. He and Dogecoin returned last night — this time in a Chevrolet — for the NASCAR Sprint All-Star Race at Charlotte, where he finished 15th. Wise got into the field as the lone fan-voted entrant, which is appropriate given his record of success with Internet campaigns.
Despite the fact Dogecoin was supposed to be a one-shot sponsorship, the Dogecoin livery — designed by Redditors — will be added to NASCAR '14 in an upcoming DLC pack, Eutechnyx confirmed to CNN. "We love to see more technology-oriented partners getting involved in NASCAR," said Ed Martin, executive vice president of Eutechnyx. "I think it will bring NASCAR to the attention of a lot of people that haven't been exposed before."
Martin made the comment to CNN before the Talladega race; Eutechnyx's official NASCAR '14 Twitter said on Friday that the studio is "waiting on a confirmation" before adding it in.
NASCAR '14, the third stock-car race simulation made by Eutechnyx, launched in February on PlayStation 3 and Xbox 360, skipping next-generation consoles because of the production costs and smaller installation base.
Comments
“If you aint first, youre last.”
By SomaXD on 05.18.14 10:28am
“Give ‘em a wreck and they’ll be back. Give ‘em a wreck at the end and they’ll bring a friend.” — R. Petty.
By Owen S. Good on 05.18.14 10:32am
“I didn’t mean to turn him around. I meant to rattle his cage, though.” – The Intimidator
By James Elliott on 05.18.14 10:39am
“Wow!” – Kabosu
By Blowfin on 05.18.14 10:58am
And I’m pretty sure that they won’t even throw her a bone…
Wow. Much sadness. Such gutted.
By franckv on 05.18.14 3:47pm
wow
By team56th on 05.18.14 11:00am
If i can get to your bumper move out of my way or i will move you #3
By HANK-3388 on 05.18.14 11:24am
wow
By VoxMediaUser946617 on 05.18.14 2:27pm
wow
By Skyllus on 05.18.14 3:57pm
wow
By lawlz on 05.18.14 4:03pm
wow
By 46464646 on 05.18.14 4:50pm
wow
By Prinny on 05.18.14 5:08pm
Much wow.
By AikiYun on 05.18.14 6:08pm
Ew, those headlights looks like stickers… oh… wait…
By Adam-Bomb on 05.18.14 8:00pm
Cute design.
By ScottV on 05.18.14 9:26pm
Such car.
By bradfizzle on 05.19.14 8:40am
These comments do not disappoint.
By RustyMac on 05.19.14 10:11am
wow
By axemtitanium on 05.19.14 12:20pm
That Doge face on the rear is hilarious. I can only imagine what it must have been like driving behind it.
By Dudeguy_Mandude on 05.19.14 3:49pm
Well, it’s like this:
By Onyxthegreat on 05.20.14 1:16pm
Good article.
As you said, it was a Chevrolet at charlotte, yet the image above is a Ford, and in the wrong colours.
Here’s a render of the Chevrolet car in the game: http://i.imgur.com/WT3DjnE.jpg
And here’s the Ford in correct paint: http://www.slashgear.com/wp-content/uploads/2014/04/afwe.jpg
By matthias.h11 on 05.19.14 9:10pm