Update (Sept. 17): On Sept. 14, Judge Manuel L Real dismissed the case against Corey Mixter (Titanic Sinclair) and Moriah Pereira (Poppy) raised by Brittany Sheets (Mars Argo) earlier this year. Court documents confirm that a notice was first filed on Sept. 13 by Sheets to settle the lawsuit, with Sheets’ attorney notifying the court that all involved reached a “settlement in principle.” Judge Real dismissed the case, writing on Sept. 14:
“The court having been advised by the counsel for the parties that the above-entitled action has been settled; it is therefore ordered that this action is hereby dismissed without costs and without prejudice to the right,” Real’s dismissal of the case reads, according to court documents.
The original story is below.
Original: Can a living art project be found guilty of identity theft?
That’s the question posed in the case of Mars Argo (Brittany Sheets), the singer-turned-YouTuber-turned-actress who is suing her former boyfriend and band partner Titanic Sinclair (Corey Mixter) and his current artistic protégé, Poppy (Moriah Pereira).
The lawsuit alleges that Mixter used Pereira to create a “Mars Argo knockoff,” and argues that the duo “copied Mars Argo’s identity, likeness, expression of ideas, sound, style,” and “dyed her hair a specific platinum blonde and, in character as Poppy, started to alter her voice to be a pitch higher to mimic Mars Argo’s distinctive speaking voice.”
It’s a concerning period for Poppy, and the YouTube community-at-large. If Mixter and Pereira are found guilty of ripping off Sheets’ character, and Pereira possibly forced to give up the doe-eyed android personality she’s taken on, there are ramifications for YouTube’s creator ecosystem. It’s not just a case of fair use. Every character or caricature that comes into question could be subject to legal proceedings. — an avenue few YouTubers want to travel down. Much like Ethan and Hila Klein, who battled it out in months over a case of fair use, Pereira and Mixter’s legal proceedings as it relates to copyright infringement will be watched closely.
It’s quickly become one of the most important legal battles in YouTuber history.
The strife isn’t new, though. Sheets’ lawsuit is fresh, but the animosity, disturbances and case building up against Mixter and Pereira, in which copyright infringement and identity theft just scratch the surface of allegations, goes back years.
Who is Mars Argo?
Sheets and Mixter met on MySpace before developing a relationship offline. The two created Mars Largo in 2009, and found some internet fame with their series Computer Show.
There are noticeable similarities between the clip above and Poppy’s first debut as the bubblegum android fans know her as today. One of Computer Show’s most popular episodes, “Delete Your Facebook,” found Sheets and Mixter riffing on American internet culture and people’s obsession with instantaneous fame. It’s one of the only videos left on Sheets and Mixter’s YouTube channel, grocerybagdottv.
Sheets and Mixter moved to Los Angles in 2012 to pursue careers as an indie-pop duo, but by 2014, the relationship had soured and the couple split. Later that year, YouTube welcomed a new art project in the form of a young, teenage girl named Poppy who spoke in a sickly, sweet voice reminiscent of Mars Argo and performed robotic interpretations of human conversation. Her strange presence didn’t go unnoticed, and alongside her newfound business partner, Titanic Sinclair, Poppy soon developed a cult-like fanbase.
Meanwhile, Mars Argo disappeared from YouTube without a trace.
Sheets moved away from the digital space post-breakup, working with friends like screenwriter Max Landis (Bright) and companies like Samsung on a variety of films and commercial work while Mixter and Pereira continued to build their brand on YouTube. She existed, but arguably faded into a distant memory for people who discovered her weird art project with Mixter. Mars Argo, a person-turned-pop-duo-turned-forgotten-YouTuber, was replaced. A fan asked Sheets on Mars Argo’s Tumblr why all of her former videos were listed as private.
“PTSD,” is all Sheets wrote in response.
Two parts of the lawsuit
There are two parts to Sheets’s lawsuit that are crucial to understanding Pereira, Sheets and Mixter’s relationship.
The first, and perhaps most important, is the alleged domestic abuse Sheets suffered at Mixter’s hands both during and after their relationship. Sheets’ lawsuit alleges that Mixter forced her to endure “severe emotional and psychological abuse and manipulation from Mr. Mixter,” while he “constantly insulted her intellect and denigrated and degraded her in public and in private.” The lawsuit alleges that in April 2015, more than a year after Sheets and Mixter’s relationship ended, Mixter approached Sheets “outside the gate to her home and viciously punched her in the face.”
By December 2015, Sheets stopped posting as Mars Argo, believing that “the only way for her to avoid Mr. Mixter was to hide her whereabouts from him, isolate herself from former friends and acquaintances that Mr. Mixter kept in contact with, and essentially ‘disappear’ so that Mr. Mixter could no longer belittle, abuse, stalk, threaten, harass, or find her,” according to the lawsuit. Just like that, Mars Argo was gone.
The lawsuit also alleges that in mid-2014, a period wherein Mixter was allegedly harassing Sheets, “Mr. Mixter calculatedly transformed another woman, Moriah Rose Pereira – known by the stage name ‘ThatPoppy’ or ‘Poppy’ or ‘I’m Poppy’ (collectively “Poppy”) – into a Mars Argo knockoff.” The lawsuit further states:
From November 2014 to the present, through the Poppy project, Mr. Mixter and Ms. Pereira as Poppy, deliberately copied Mars Argo’s identity, likeness, expression of ideas, sound, style, and aesthetic in YouTube segments, music videos, live performances, internet videos, and other performances or shows. These actions constitute copyright infringement, a violation of Ms. Sheets’ right to publicity, and violation of the California Business and Professions Code.
Sheets is seeking full damages from Mixter for his “personal abuse,” as well as a “domestic violence restraining order against Mr. Mixter in state court during the pendency of this litigation so Ms. Sheets is protected from further retaliation and abuse as a result of this lawsuit.” All of this boils down to Sheets wanting full protection from Mixter both during and after the trial, as well as monetary reimbursement for the alleged abuse he put her through.
Sheets sees Mixter’s behavior and his partnership with Pereira as a way to “drive Ms. Sheets out of the entertainment business – not only stealing her intellectual property but appropriating her entire persona.” It’s an act, Sheets’s lawsuit claims, that both Pereira and Mixter took part in, and one that can all be traced back to mid-2014.
Poppy’s entrance
Mars Argo’s fade into the nether realm coincided with Poppy and Titanic Sinclair’s rise to fame. Although Pereira’s YouTube videos can be traced back to 2011, the first video on her Poppy channel is from November 2014.
To quote our look at Poppy’s career:
The version of Poppy seen [in the video] is toned down from the manicured android we know today. She’s a little more carefree, a little less calculated, and evidently more human. The whole ploy of Poppy’s schtick is that she’s not human; or perhaps it’s more accurate to describe her as someone desperately trying to morph into an android.
Poppy’s success is bittersweet for fans who watched Mars Argo crumble. The trio — Sheets, Mixter and Pereira — reportedly met in mid-2014, around the time of Mixter and Sheets’ breakup and just before Poppy’s YouTube debut. Sheets and Pereira’s relationship is fascinating because so little is known about their past, and yet people in Facebook, Reddit and Amino groups spend their entire days trying to look for any evidence that supports conspiracy theories over Sheets and Pereira’s relationship to each other.
Until now, Poppy has never addressed the Mars Argo comparisons, and it took a lawsuit to instigate Pereira’s response. Sheets alleges Pereira stood by and did nothing while Mixter behaved abusively toward Sheets.
Pereira’s response hints at a turbulent period in 2015, after Sheets had departed YouTube, in which a restraining order was filed against a man named Josh Moran. Moran is known in some circles for co-writing hit songs for indie acts like Børns, but is better known to Mars Argo fans as the rumored collaborator for a project in development. The request for a restraining order, which also lists Mixter as someone seeking protection, can be seen below.
“Something very few people know is that one of the reasons I work the way I work, and why I have made such efforts to conceal my identity, is because I have my own history as a survivor of abuse,” Pereira wrote in a statement on Twitter. “This legally documented trauma from my past is something I have never wanted to make public, because I did not want to relive it. Ms. Sheets’ publicity campaign has made that impossible.”
Court documents obtained by Polygon state that “in late 2015, Ms. Sheets decided she had no option but to leave Los Angeles, to try to protect herself from Mr. Mixter’s threats and harassment.”
Pereira and Mixter’s response to the lawsuit didn’t stop there. Pereira used her Poppy character and channel to address the situation, calling out Sheets’ complaints and almost ridiculing the alleged charges. Pereira’s video, which spread across YouTube and was picked up by major outlets, quickly gained criticism for her taunting, jeering tone toward Sheets.
“It’s hard to make out what’s in this video with all the shade,” a comment underneath the video reads.
Poppy bullying a woman taking action against an alleged abuser seemed to be a step too far, even for the YouTube star’s biggest fans.
What happens next?
Pereira hasn’t said anything about the case since then; neither has Mixter or Sheets. The three will head to court where even more details will emerge as Miter and Pereira attempt to defend themselves and their right to Poppy’s identity.
Polygon will update this story with more information as the trial gets underway.
Comments
I have no idea who any of these people are.
By Anon44 on 05.16.18 10:27am
I couldn’t even make it past the second paragraph. I just came for the comments.
By Menage on 05.16.18 10:47am
100% true for me too. Read two paragraphs of ridiculous sideshow names and came down here for the party. Who brought the booze? I’ve got the herb!
By Gray_Bush on 05.17.18 10:36am
420
By Menage on 05.17.18 2:49pm
My man, here you go. Give that sticky icky a try!
By Gray_Bush on 05.18.18 11:32am
Trust me, keep your ignorance about this stuff.
By Vase Full Of Rocks on 05.16.18 11:04am
Ehh, she put out a pretty solid pop album last year, don’t sleep
By juliaisgreat on 05.16.18 8:03pm
Who cares? A lot of people put out a lot of music last year. I rather support people who deserve to be supported.
By Vase Full Of Rocks on 05.17.18 3:24am
noone deserves to be supported
By adamjacksons on 05.17.18 3:52pm
Thanks for your insightful comment.
By Vase Full Of Rocks on 05.17.18 5:25pm
Yeah, I spent almost half an hour last week doing research, simply so I could understand a single goddamned news headline about three girls fighting in a shopping mall.
Luckily, I’m now intimately familiar with the enchanting, almost Dickensian stories of L’il Tay, Bhad Bhabie and Whoa Vicky and I’m certain that I’m the better for it. I mean, how could I not be?
…actually, now that I think about it, I may have dislodged some fairly important information in order to make room for all of these wonderful, not-at-all terrible internet personalities that I’ve recently allowed into my heart.
In fact…shit. I’ve definitely forgotten the face of my father, I’m no longer sure what exactly I’m supposed to do in public bathrooms (there don’t seem to be any bathtubs in them, yet "bath" is clearly right there in the name) and I feel like my son’s name…starts with a B? Or maybe it has a "B" in it, or something. I honestly don’t remember at this point.
On the bright side, if anyone needs to know whether or not L’il Tay made twenty bands in one day, I can tell you with absolute certainty that she did. Also, she can’t stop flexing, but it’s not clear whether or not this is by choice or simply some sort of undiagnosed medical condition.
On a related note, who else is super-excited for today’s kids to become nostalgic for all of this cultural garbage slop in twenty years time?
By david.wurzel on 05.16.18 11:31am
Ok, that was great.
And your point is so spot on, do we really need Kardashians (being a metaphor for all useless crap people) in our lives?
By Menage on 05.16.18 1:20pm
I HAVE NO IDEA WHAT ANY OF THIS IS ABOUT, WHAT IS HAPPENING????
By RunTMCz on 05.16.18 2:28pm
The article could have been better edited, but it doesn’t take a genius to figure out, nor do you need to know these people previously as the allegations matter here for the platform.
Nearly a decade ago Brittany Sheets (Mars Argo) had developed an indie-pop art project with her then boyfriend Corey Mixter (Titanic Sinclair). Their content featured seemingly random and unsettling content mainly featuring Sheets’ upbeat stage persona Mars Argo and her career was gaining momentum. The two eventually had a falling out though. She alleges that he was abusive towards her both mentally and physically during and after their relationship. Her father was responsible for the majority of their funding, so without Sheets there was no Mars Argo. Mixter’s work ceased to exist without Sheets. Allegedly he threatened her several times which led to Sheets ending her career to get away from him.
Enter Moriah Pereira (Poppy), considerably younger than both Sheets and Mixter, and that’s significant because she also alleges that Mixter would frequently tell her that she was aging in order to tear down her confidence. Pereira began in L.A. as just another generic indie-pop songstress. Seriously, look up her old videos, the transformation is quite stunning. She and Mixter they began to develop her new stage persona as Poppy. The persona of Poppy features similarly bizarre content as the content he created with Sheets, just in a more apathetic tone with a pastel theme.
A couple robotic videos and Youtube click-bait bandwagons later, Poppy has developed quite the cult following due to her strange mannerisms and obscure past. That’s all you need to know about her. Many people probably do not know who Poppy is, and certainly not Mars Argo or Titanic Sinclair. If you don’t hang out on that part of Youtube, then you likely wouldn’t come in contact with their content. The persona of Poppy was just starting to gain popularity in the past year, so I think many people can be forgiven for not knowing who any of these people are.
There are many obvious jeers to Sheets in the videos Mixter and Pereira create, which leads me to believe that he’s just as emotionally manipulative as Sheets alleges. He couldn’t just be successful, he had to tear Sheets down as well. Now after the #metoo movement she has said that she feels more confident coming forward with her story. Sadly when you take out all the silly names and weird content that story is pretty common.
I don’t think she’ll win that legal battle though. Copyright infringement is difficult to prove under the best circumstances. Anyone can clearly see the connections between to the two, but it is going to take far more than that to prove in court. I actually liked her music, so I’m glad she’s coming back onto scene after being away for so long.
By chaton on 05.16.18 10:00pm
Wow, Polygon should get YOU to write their stuff. Thanks for putting that so succinctly.
By RunTMCz on 05.17.18 7:41am
That is a great summation. And for those who could not quite get to the heart of the matter, this should be sufficient. I feel your pain though.
I also agree that the article was a bit tough to parse correctly and required some backtracking on my part to fully collate the nuances of who was who and who was doing what and how they all related.
By thegreenmonkey69 on 05.17.18 12:24pm
I have watched a lot of YouTube videos, and made some, usually gaming and movie related. But Poppy is the only one out of all of them which qualifies as Art.
What she has achieved is rare and needs to be celebrated and protected as an original form of expression. I know what I am talking about as I went to Art College to study Fine Art and Performance Art is part of that and Video Art is also part of that. Not only is Poppy Art, but Poppy is high Art as far as that particular niche goes. Certainly better than people stuffing yams or cutting their feet.
By uncompetatively on 05.18.18 8:53pm
What do you think about Donald Glover’s "This is America" video?
By IntrepiiD on 05.20.18 11:57am
Nevermind
By Aenim on 05.17.18 10:05am
Hahah, very good.
And of course a saddening reminder of the doom that awaits our species
By Tapslisch on 05.17.18 12:24pm
Huh. You mean those aren’t baths on the wall? Silly me. That explains the looks I’ve been getting lately. Nobody wants a troubled stare in the bathroom.
By KD27 on 05.20.18 7:51pm
Not only do I not know who these people are, I find the videos fairly annoying.
Legally, this could be important for many creators. But I’m surprised how emotionally detached I am from the people involved.
Old man will go crawl back under his rock now….
By Avidguru on 05.16.18 11:32am
Same here, and my very quick scan of the article ended with the video titled "Poppy eats cotton candy".
Not that I clicked on it – the title alone made me jump straight to the comments.
By Ollie72 on 05.16.18 3:36pm
I’ve never been so thankful for that fact, did read it, but got lost a few times.
By Benji Smith on 05.21.18 10:32am
i’m pretty shocked that such a troubling and important case has been building and i didn’t know a damn thing about it until now. the alleged abuse is particularly gross.
i’ll have to keep an eye on this. thanks for the article
By Jigabachi on 05.16.18 11:10am