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Official Pokémon ASMR is a great way to chill out

Thank you, Pokémon Kids TV

Nicole Carpenter is a senior reporter specializing in investigative features about labor issues in the game industry, as well as the business and culture of games.

I’ve never really been an ASMR person. The sound of another person’s voice isn’t necessarily relaxing for me. But a very cute Pokémon chewing cookies? Yes, that’ll do.

The Pokémon Company released two ASMR-styled videos this week, one of which features grass-type Pokémon Chespin eating crunchy, colorful cookies. The other, which is also very nice, is Charmander snoozing by a fire. (Honestly, The Pokémon Company missed an opportunity by not releasing this one as a Yule Log video.) But really, it’s the Chespin video, published on the Pokémon Kids TV YouTube channel, that’s got it all — part mukbang, part ASMR.

ASMR stands for autonomous sensory meridian response. Essentially, it’s that tingling feeling you get from listening to certain sounds. For some people, it’s stuff like tapping and hairbrushing. For others, it’s chewing or whispering. Apparently for me, it’s Pokémon crunching. Honestly, my dog seems to like it, too — I’ve been playing it on repeat all morning and hasn’t stopped looking for the source of the chewing.

If neither of these are up your alley, Nintendo’s actually got quite a few ASMR videos on its YouTube channel. The series itself is called “Sights & Sounds,” and there are videos and recordings of people playing Nintendo Switch in all sorts of places: the beach, the train, and in front of a fireplace.

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