NBC spent millions to secure the streaming rights to its own sitcom, The Office, in order to bolster the value of its new service, Peacock. But now the conglomerate pinned down what sounds like an even bigger deal: the WWE.
On Monday, Peacock and WWE announced a multi-year agreement that gives Peacock exclusive streaming rights to WWE Network in the U.S. CNBC notes that sources at WWE suggest that the deal will put an end to the WWE standalone service, which launched in 2014.
“NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA. WWE has always tapped into the cultural zeitgeist with spectacular live events and larger-than-life characters, and we are thrilled to be the exclusive home for WWE Network and its millions of fans across the country,” Rick Cordella, executive vice president and CRO of Peacock, said in a statement. “WWE Network is a transformative addition to the platform and complements Peacock’s massive catalog of iconic movies and shows, as well as the best live news and sports, from NBCUniversal and beyond.”
According to a news release, Peacock will launch the WWE Network programming on March 18. The initial wave of content will include “more than 17,000 hours of new, original, and library WWE Network programming on demand and on a 24/7 channel.” This includes original series like Steve Austin Broken Skull Sessions, Undertaker: The Last Ride, and the upcoming WWE Icons; in-ring shows like NXT, NXT UK and WWE 205 Live, as well as replays of Raw and SmackDown; every WWE, WCW and ECW pay-per-view event in history; documentaries like WWE 24, WWE Untold, and WWE 365; and eventually, all live pay-per-view events like WrestleMania and SummerSlam. Fastlane will be the first WWE pay-per-view to stream on Peacock on Sunday, March 21.
Access to WWE Network currently costs $9.99 a month. Under the Peacock deal, wrestling fans will get all the same content with a Peacock Premium subscription, which runs for $4.99. The ad-free experience, Peacock Premium Plus, runs $9.99. The companies indicated that more details on how customer accounts will shift from WWE Network to Peacock will become available in March.
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