Preacher, AMC's newest show based on the comic from Garth Ennis and Steve Dillon, doesn't premiere until May 22, but the first five minutes can be viewed by anyone with a Snapchat account.
The release will mark the first time an extended-clip of a show instead of just a promotional ad will be made available on the app in its Discover section, according to the New York Times. The clip will run exclusively on the app for 24 hours before it's shared elsewhere.
Snapchat, a social network dominated by teenagers and twentysomethings, has 100 million daily active users, according to the company's statistics. It's the type of audience that AMC has been trying to retain at the network. As it stands, its flagship series, The Walking Dead, polls the highest with those between the ages of 18 and 34.
Linda Schupack, executive vice president of marketing for AMC, told the Times that the audience they think would most appreciate Preacher would most likely also be heavy Snapchat users.
"Our hope is to turn our fans into evangelists by getting Preacher to them ahead of the premiere," Schupack said.
The show follows a morally conflicted preacher, Jesse Custer, as he searches the country for God, battling a demonic presence inside him in the process. Often joined by his ex-girlfriend, Tulip O'Hare, and an Irish vampire named Cassidy, Preacher became a controversial comic after many called its themes blasphemous and too violent.
The series, which has Seth Rogen and Evan Goldberg as executive producers, premieres Sunday, May 22 at 10 p.m. ET.
Update: AMC posted the first five minutes of the pilot on their website today after running it exclusively through Snapchat yesterday. It can be seen below.