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PlayStation’s amazing Gravity Cat is as cute as it is award winning

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Those eyes ...

You may have missed PlayStation’s amazing ad for Gravity Rush 2 when it first hit at the beginning of the year; a lot of people did.

Fortunately, news that the Gravity Cat ad won some awards gives me all the excuse I need to introduce this adorable bit of marketing to those who missed it — and a re-view for those who didn’t.

Created by Hakuhudo and Tohokushinsha Film Corp, the ad features two sisters and one crazy-adorable, gravity-defying cat. The ad won two top prizes at the New York Festivals’ television and film awards last month. Check it out and then watch the making-of video which shows that the amazing cat did all of those things (except fly) thanks to an elaborate shoot set-up.

Interested in all things PlayStation? Make sure you check out our recent interview with Sony Interactive Entertainment of America boss Shawn Layden and our stories on the current state of PlayStation 4 Pro, the Vita, a Breaking Bad VR experience, one great sale and how the PlayStation Store is now the top seller of PlayStation games in the world.

Stay tuned for a deep dive on virtual reality, featuring the PlayStation VR later this week.